Ready Set Sold Media – Real Estate Photography and Media

Resources · SEO Playbook

Google Business Profile Checklist for Real Estate Photographers

The exact Google Business Profile playbook Ready Set Sold Media uses to rank for real estate photography, videography, drone and Matterport searches across Metro Vancouver.

1. Profile fundamentals

  • Business name exactly: Ready Set Sold Media (no keyword stuffing — Google penalises)
  • Primary category: Commercial photographer
  • Secondary categories (choose only ones that match services actually offered): Videographer, Aerial photographer, Video production service
  • Service area (not storefront): all 12 target cities — Vancouver, Surrey, Burnaby, Langley, Coquitlam, Richmond, Delta, White Rock, North Vancouver, Abbotsford, Maple Ridge, New Westminster
  • Website URL with UTM: https://readysetsoldmedia.ca/?utm_source=gbp&utm_medium=profile
  • Phone: +1-778-697-8066 (same NAP as website and every directory listing)

2. Services list (mirror your top keywords)

  • Real Estate Photography — 200-char description including 'Vancouver' and 'Surrey'
  • Real Estate Videography — mention MLS + Instagram Reels delivery
  • Drone Photography — mention Transport Canada RPAS certification (Part 107 is a US rule and does not apply in Canada)
  • Matterport 3D Virtual Tours
  • 2D Floor Plans (RECA / RMS compliant)
  • Virtual Staging
  • Airbnb / Short-Term Rental Photography
  • Commercial Real Estate Photography
  • Property Websites
  • Twilight Photography

3. Photos (this moves rankings)

  • Upload 10+ new geo-tagged photos per month — never fewer
  • Preserve EXIF/GPS data (use original files, not screenshots)
  • Cover photo: your strongest exterior twilight
  • Logo: transparent PNG, 512×512 minimum
  • Team photo: real photographer with a camera on-site
  • Interior/exterior photos labelled with city in filename
  • Video: a Vertical Listing Reel up to 90 seconds

4. Google Posts weekly cadence

  • Monday: Project spotlight from a recent city shoot
  • Wednesday: Before/after (dark listing photo → our edit)
  • Friday: Tip for realtors (e.g. 'How to prep a listing for photo day')
  • Every post: one CTA — Book, Learn More, or Call — linking with UTM

5. Reviews (the single biggest lever)

  • Target: 1-2 new reviews per week from realtor clients
  • Ask within 24 hours of delivery — deliver → text a Google review link
  • Review request script: 'Hey [name], hope the photos crushed at your open house. If you have 30 seconds, a Google review would mean the world: [link]. Even one line makes a huge difference.'
  • Respond to every review within 24 hours, mentioning city and service where natural (never keyword-stuff)

6. Q&A seeding

  • Seed 5 questions yourself and answer them (Google allows this — customers do it too)
  • Sample Q: 'Do you shoot real estate photography in Vancouver?' — A: 'Yes — we're based in Surrey and shoot listings across Vancouver and the Lower Mainland.'
  • Sample Q: 'How fast is turnaround?' — A: '12 hours standard for listing photography from shoot completion; video, floor plans and 3D tours are confirmed at booking.'
  • Sample Q: 'Do you fly drones for real estate?' — A: 'Yes, flown under Transport Canada RPAS rules, subject to weather, airspace and site permissions.'
  • Sample Q: 'How much does a real estate photographer cost?' — A pricing summary linking to /pricing
  • Sample Q: 'Do you serve Surrey?' — A: 'Yes, based in Surrey...'

7. Cross-verify NAP consistency

  • Business name, address, phone identical across GBP, website footer, Bing Places, Yelp, and every directory in the backlink plan
  • Even minor variations (e.g. '(778)' vs '778-') can dilute local ranking

8. Track the results

  • In GBP Insights, monitor: search views, discovery searches, direction requests, phone calls, website clicks
  • The UTM link separates GBP traffic from organic in Google Analytics
  • Target: 20%+ month-over-month growth in discovery searches for the first 90 days